Intl J Adv
Introduction
International Journal of Advertising, 43(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Navigating the digital media evolution in advertising
—Yung Kyun Choi & Ji Hee Song [] []
Research Articles
The hidden power of shame: how feeling ashamed enhances advertisement recall and positive attitude
—Jane So, Youjae Yi & Nidhi Agrawal [] []
The effects of brand trustworthiness and credibility on location-based advertising: moderating effects of privacy concern and social influence
—Hoang Tran Phuoc Mai Le, Weonsang Yoo & Jungkun Park [] []
Two important strategies to attenuate consumer purchase hesitation☆
—Jeong-Bin Whang, Ji Hee Song & Jong-Ho Lee [] []
The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI
—Jungyong Ahn, Jungwon Kim & Yongjun Sung [] []
Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation
—Jihern Kim, Dongwon Min & Eunkyung Lee [] []
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion |
—Makoto Ono & Akinori Ono [] []