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INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs

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An emprical examination of customer value proposition implementation
—Marsha Grimes-Rose, James J. Zboja, Mary Dana Laird []

Social media marketing assimilation in B2B firms: An integrative framework of antecedents and consequences
—Daniel K. Maduku []

Unlocking the potential of Industrial Internet of Things (IIOT) in the age of the industrial metaverse: Business models and challenges
—Herbert Endres, Marta Indulska, Arunava Ghosh []

Developing customer analytics capability in firms of different ages: Examining the complementarity of outside-in and inside-out resources
—Hamed Mehrabi, Yongjian Ken Chen, Abbas Keramati []

Examining the linkage between managerial ties and firm performance: The mediating role of marketing capabilities and moderation role of industry – A meta-analytic approach
—Abhishek Shukla, Jyoti Varshney, Alok Raj []

Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design
—Ahmed Shahriar Ferdous, Husain Salilul Akareem, Madhu Viswanathan, Linda D. Hollebeek, Allison Ringer []

Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation
—Oliver Wirths, Zsófia Tóth, Carlos A. Diaz Ruiz []

Understanding B2B customer journeys for complex digital services: The case of cloud computing
—Claas Terpoorten, Jan F. Klein, Katrin Merfeld []

Video-based sales interaction in cross-cultural B2B relationships: Potential (un)desired consequences
—Jonna Koponen, Jaakko Metsola, Lotta Salin, Joona Keränen []

Targeting and position papers

The AI transformation of product innovation
—Robert G. Cooper []

IMM Summit 2023

Are B2B data breaches concerning? Consequences of buyer’s or firm’s data loss on buyer and supplier related outcomes
—Kunal Swani, Lauren Labrecque, Ereni Markos [Google Scholar]

Crisis-driven innovations in marketing
—Neha Rishi, Vinay Sharma, Devashish Das Gupta, Y.P. Singh, Raj Agnihotri []

Augmented and virtual reality in managing B2B customer experiences
—Désirée A.C. Wieland, Björn S. Ivens, Elizaveta Kutschma, Philipp A. Rauschnabel []

Technology-enabled multi-sided platforms in B2B settings: challenges and opportunities for supply chain ecosystems. Edited by: Daniel Trabucchi, Andrea Stefano Patrucco, Tommaso Buganza, Laurent Muzellec and Sébastien Ronteau

Value creation in data-centric B2B platforms: A model based on multiple case studies
—Ilaria Mancuso, Antonio Messeni Petruzzelli, Umberto Panniello []

Climate Change, Sustainability and Business-to-Business (B2B) Marketing: How Organizations Translate Climate Risk, Environmental and Social Risk into Business Value

How tech companies advance sustainability through artificial intelligence: Developing and evaluating an AI x Sustainability strategy framework
—Felix Zechiel, Marah Blaurock, Ellen Weber, Marion Büttgen, Kristof Coussement []

B-2-B Segmentation: Revisiting its strategic role and crafting a novel research agenda. Edited by: Per Vagn Freytag, Ann Clarke and Roberto Mora Cortez

Incorporating direct customers’ customer needs in a multi-dimensional B2B market segmentation approach
—Yihui Elina Tang, Murali K. Mantrala [Google Scholar]

Interaction and networking for adaptation in a complex and challenging environment

Product development the IKEA way – The role of target costing as a framing device to configure and combine resources in networks
—Enrico Baraldi, Torkel Strömsten []

Brand Identity for the Business-to-Business Customers in a Global Setting Edited by: Pantea Foroudi, Suraksha Gupta & TC Melewar

Green brand identity and B2B channel partners’ tactical green marketing orientation: Moderating effect of brand governance
—Shilpi Jain, Sriparna Basu, Yogesh K. Dwivedi [Google Scholar]