AI-Powered Persuasion in Advertising
Introduction
Roles and Impacts of Artificial Intelligence (AI)-Powered Persuasion Agents in Advertising, Special issue of the Journal of Interactive Advertising ; Deadline 31 Dec 2024
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Journals
Posted by: Ewa Maslowska
Roles and Impacts of Artificial Intelligence (AI)-Powered Persuasion Agents in Advertising
Manuscript deadline: 31 December 2024
Guest Editors:
- Chang-Dae Ham, University of Illinois Urbana-Champaign, USA
cdham317@illinois.edu - Ewa Maslowska, University of Illinois Urbana-Champaign, USA
ehm@illinois.edu - Leona Yi-Fan Su, University of Illinois Urbana-Champaign, USA
lyfsu@illinois.edu
The rapid integration of AI technology has revolutionized various facets of human existence in the realms of advertising, marketing, and strategic communication (Huang and Wang, 2023). AI plays significant roles in these areas, particularly as persuasion agents, replacing the roles that used to be owned and fulfilled by humans. Recent years have witnessed a significant surge in research attention devoted to AI, unveiling potential roles of AI for advertising (Ford et al., 2023). This accelerated growth continually reshapes the landscape of AI-powered persuasion agents, encompassing its definitions, roles, impacts, and applications in advertising, marketing, and strategic communication. This special issue is dedicated to exploring the transformative roles and impacts of AI as technology empowering persuasion agents, including but not limited to, the AI-powered virtual influencers, chatbots, social bots, AI assistants, voice recognition speakers, and/or conversational agents/assistants, in the context of advertising, marketing, and strategic communication.
Full call: