Linguistics and Language
Introduction
In Consumer Behavior, Special issue of the Journal of the ACR, Pre-Submission Webinar, 23 May 2024
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Revisits
Posted by: James Ellis
JACR Pre-Submission Webinar on Language Research in Marketing
REGISTER TODAY: Free webinar on Language Research in Marketing, to be held on Thursday, May 23 (12:00 p.m. Eastern Time)
The discussion will be hosted by guest editors Ann Kronrod (UMass Lowell, USA), Sarah Moore (U of Alberta, Canada), and Peeter Verlegh (Vrije University, The Netherlands)
This webinar is aimed to introduce the future issue on Language Research in Marketing (Call for Papers ). Our goal is to explain what constitutes language research and what might be relevant research topics and applicable methods. We will also provide examples of research that is not considered language research. The webinar also aims to answer general questions and inquiries about specific project ideas.
12:00-12:30 What is language research in marketing and what is not
12:30-12:50 Useful methods in language research in marketing
12:50-1:15 Breakout session: small group discussion of specific research topics
1:15-1:30 Return to full assembly for final Q&A
Interested researchers can consult with the following two review papers:
Kronrod, Ann (2022). Language Research in Marketing. Foundations and Trends簧 in Marketing, Vol. 16(3). Now Publishers: MA, USA.
Packard, Grant and Jonah Berger (2024), “The Emergence and Evolution of Consumer Language Research,” Journal of Consumer Research, 50(1).
After registering, you will receive a confirmation email containing information about joining the webinar.