Mar Sci
Introduction
Marketing Science, 43(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services
—Guangxin Yang, Yingjie Zhang, and Hongju Liu []
Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting
—Piyush Anand and Vrinda Kadiyali []
Pricing Strategy of Competing Media Platforms
—Wilfred Amaldoss, Jinzhao Du, and Woochoel Shin []
Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy
—Sai Chand Chintala, JÅ«ra LiaukonytÄ—, and Nathan Yang []
Toward an Information-Processing Theory of Loss Aversion
—J. Miguel Villas-Boas []
A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries
—Michael A. Wiles, Saeed Janani, Darima Fotheringham, and Chadwick J. Miller []
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts
—Ali Goli, Simha Mummalaneni, and Pradeep K. Chintagunta []
A Bias Correction Approach for Interference in Ranking Experiments
—Ali Goli, Anja Lambrecht, and Hema Yoganarasimhan []
Online Search and Optimal Product Rankings: An Empirical Framework
—Giovanni Compiani, Gregory Lewis, Sida Peng, and Peichun Wang []
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales
—Stephen J. Anderson, Pradeep K. Chintagunta, and Naufel Vilcassim []
How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace
—Xinlong Li and Andrew T. Ching []