Mar Res R Python
Introduction
Marketing Research with R and Python , Book
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Marketing Research with R and Python by Howard Pong Yuen Lam
Chapter 1: Marketing
Chapter 2: Marketing Research or Not
Chapter 3: Marketing Research Process
Chapter 4: Measurement and Scaling
Chapter 5: Questionnaire
Chapter 6: Analysis of Variance
Chapter 7: Correlation
Chapter 8: Regression
Appendices:
Hierarchical Branding Strategy for New Product Launch: Evidence from China
Corporate Branding Strategy for New Companies in China: Lessons Learned from GoGoVan and LaLaMove
Dual Branding Strategy for a Successful New Product Launch in China
Programming in R
Programming in Python