Mar Ed Rev
Introduction
Marketing Education Review, 34(2)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Editorial
TEACHING INNOVATION SPECIAL ISSUE (2024) – FASHION AS MARKETING EDUCATION METAPHOR: TIMELESS PIECES AND OF-THE-SEASON MUST HAVES
—Amy Watson & Michael Levin [] []
INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION
—Priscilla Peña, Jen Riley & Nicole Davis [] []
THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION
—Christopher Leo, Timothy Halloran, Carlos Valdez, Ioanna Martinou, Leslie Connell & Jennifer Morin [] []
SPIRAL PEDAGOGY: DEVELOPING A QUANTITATIVE HABIT OF MIND IN MARKETING STUDENTS
—Ruby A. Daniels, Kathryn Appenzeller Knowles, Amanda Lindner & Emily Naasz [] []
CAN YOU FIND THE MARKETING IN THE MUSIC? AN INTERACTIVE CONCEPT-MATCHING ACTIVITY
—Morgan M. Bryant & Jen Riley [] []
SELL ME THIS ARTIFICIAL PEN: USING CHATGPT TO ENHANCE SALES ROLE PLAYS
—Alex Milovic, Moumita Das Gyomlai, Brian Spaid & Rebecca Dingus [] []
DESIGNING AN INTERDISCIPLINARY COURSE: CASE STUDY OF AN INTERDISCIPLINARY PROJECT COMBINING MARKETING RESEARCH, ENGINEERING, AND MEDIA ARTS
—Cathleen S. Jones [] []
UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM |
—Caitlin Ferreira, Jeandri Robertson, Leyland Pitt & Sarah Lord Ferguson [] []
LEARNING IN SPACE – USING SCIENCE FICTION PODCASTS IN AND OUT OF THE MARKETING CLASSROOM
—Moritz M. Botts [] []