Mar Analytics Prac Guide
Introduction
Marketing Analytics Practitioner's Guide, 2
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
The Marketing Analytics Practitioner’s Guide: Volume 2: Product, Advertising, Packaging, Biometrics, Price and Promotion by Ashok Charan
Part III Product
CHAPTER 9: New Product Development
CHAPTER 10: Product Design
CHAPTER 11: Product Validation
Case IV: Product
Part IV Advertising, Packaging and Biometrics
CHAPTER 12: How Advertising Works
CHAPTER 13: Advertising Analytics
CHAPTER 14: Packaging
CHAPTER 15: Biometrics
Part V Price and Promotion
CHAPTER 16: Price
CHAPTER 17: Promotion
Case V: Price and Promotion