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Asia Mar J

Introduction

Asia Marketing Journal, 26(1)

POSTING TYPE: TOCs


Incomplete Decisions on Reward-Based Crowdfunding Platforms: Exploring Motivations from Temporal and Social Perspectives
KwangWook Gang, Hoon S. Cha, and Ilyoo B. Hong []

Crisis to Opportunity: The Role of Consumer Awareness in Mergers and Acquisitions (M&As) during the COVID-19 Pandemic
Hojoon Jang, Junhee Seok, and Jongdae Kim []

Identifying the Actual Impact of Online Social Interactions on Demand
Dong Soo Kim []

Observer Responses to Others’ Charitable Donations: Effects of the Donor Social Class-Donation Type Interaction
Shinhyoung Lee [Google Scholar]

Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling
Hansol Choi and Hyemi Lee []