Consumer Psychology of Ethics

Introduction

in the Age of Artificial Intelligence, Special issue of Psychology & Marketing; Deadline 30 Nov 2024

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Calls: Journals

Posted by: Laura Sáez-Ortuño

Call for Papers

The Consumer Psychology of Ethics in the Age of Artificial Intelligence

Submission Window: September 30, 2024 – November 30, 2024

Guest Editors:

  • Dr. Santiago Forgas-Coll (Universitat de Barcelona). santiago.forgas@ub.edu
  • Dr. Javier Sánchez-García (Universitat Jaume I), jsanchez@uji.es
  • Dr. Jochen Wirtz (National University of Singapore), jochen@nus.edu.sg
  • Dr. Ana Valenzuela, (ESADE-Ramon LLull and Baruch College, CUNY), ana.valenzuela@esade.edu

The implementation of Artificial Intelligence (AI) into consumer processes has driven a significant transformation, reshaping the contours of personalized marketing and the dynamics of customer service (Wirtz et al., 2018; Bock et al., 2020; Dwivedi et al., 2021; Pitardi et al., 2021; Vlačić et al., 2021; Chandra et al., 2022; Basu et al., 2023; Sáez- Ortuño et al., 2023; Rossi et al., 2024). The revolutionary development of AI technologies has made a remarkable impact by progressively becoming an inherent aspect of the complex spectrum of consumer-oriented value delivery processes (Darveau & Cheikh‐Ammar, 2021; Chandra et al., 2022; Li et al., 2023). This deep-seated convergence of AI and consumer responses call upon scholarly attention and critical assessment.

.