Qual Mar Res
Introduction
Qualitative Market Research, 27(2)
POSTING TYPE: TOCs
Editorial: Introductions to the new editorial team and our ambitions for QMR
—Fiona Spotswood, Ariadne Beatrice Kapetanaki, Anoop Bhogal-Nair []
Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review
—Johanna Gummerus, Catharina von Koskull, Hannele Kauppinen-Räisänen, Gustav Medberg []
Activity focus groups – a discursive, practical and social method for studying consumption practices
—Katri Weckroth, Elina Närvänen []
Exploring the evolution of consumer attitude from followers to brand enthusiasts: an experiential learning perspective on social media
—Jack Wei []
Transforming practices of co-creating values in a contemporary art exhibition
—Ryszard KÅ‚eczek, Monika Hajdas []
Virtual influencer marketing: a study of millennials and gen Z consumer behaviour
—Padma Angmo, Rachna Mahajan []
Humanistic corporate accounts on social media: exploring identity construction and authenticity management
—Kosuke Mizukoshi, Hisashi Mari []
Ideas that resonate: how ideology drives consumers’ firm-supportive market shaping
—Jeffrey Wiebe []
Food safety and consumption of fruits and vegetables at local markets: a means-end chain approach
—Rita de Cássia Leal Campos, Luiz Henrique de Barros Vilas Boas, Daniel Carvalho de Rezende, Delane Botelho []