J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 18(3)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
How do consumers interact with social media influencers in extraordinary times?
—Natalya Saldanha, Rajendra Mulye, Arnold Japutra []
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
—Miguel Angel Moliner, Vicent Tortosa-Edo []
Physical or digital media: the mediating role of psychological ownership
—Rusty Stough, Christian Graham []
Money matters? Effect of reward types on customers’ review behaviors
—Yajun Zhang, Yongge Niu, Zhi Chen, Xiaoyu Deng, Banggang Wu, Yali Chen [Google Scholar]
Effects of relational embeddedness on users’ intention to participate in value co-creation of social e-commerce platforms
—Liang Xiao, Jiawei Wang, Xinyu Wei [Google Scholar]
Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing
—Chunhua Sun, Chenhui Ye, Changdan Li, Yezheng Liu []
From tech to touch: self-concept and testimonials in AR try-on versus website
—Aihoor Aleem, Sandra Maria Correia Loureiro, Jéssica Martinho []
Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years’ literature
—Diem-Trang Vo, Nguyen Quynh Mai, Long TV Nguyen, Nguyen Hoang Thuan, Duy Dang-Pham, Ai-Phuong Hoang [Google Scholar]
The effects of live comments and advertisements on social media engagement: application to short-form online video
—Xiaodan Zhang, Zhanbo Zhao, Kui Wang []
How the characteristics of social media influencers and live content influence consumers’ impulsive buying in live streaming commerce? The role of congruence and attachment
—Zhucheng Shao [Google Scholar]