J Mar Comm
Introduction
Journal of Marketing Communications, 30(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Sharing the same bed with different dreams: Topic modeling the research-practice gap in public relations 2011-2020
—Xiao Wang & Maggie Mengqing Zhang [] []
‘Are online reviews the new shepherd?’ –examining herd behaviour in wearable technology adoption for personal healthcare
—Anjali Pathania, Saumya Dixit & Gowhar Rasool [] []
Sequence matters: The interaction effect of scarcity appeals and exposure sequences
—Sujin Kim & So young Lee [] []
The view from above: Examining how drone video ads elicit favorable viewer responses
—Wondwesen Tafesse & Saba Khalid [] []
What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand Coolness |
—Aihoor Aleem, Sandra Maria Correia Loureiro, Bruno Schivinski & Marta Aguiar [] []
Book Review
Encyclopedia of tourism management and marketing edited by Dimitrios Buhalis, Edward Elgar, Cheltenham, UK, 2022. £1300 hardback version.
—Philip J. Kitchen []