J Macromar
Introduction
Journal of Macromarketing, 44(2)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
The U.S. Government’s Program of Welfare for the Wealthy
—Raymond Benton, Jr. and Stanley F. Stasch [Google Scholar]
The Effectiveness of Consume-less Appeals in Social Marketing
—Ingo Balderjahn and Stefan Hoffmann []
Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA
—Gregory J. Brush, Xiaoling Guo, Amabel Hunting, and Catherine Frethey-Bentham []
No Marketing on a Dead Planet: Rethinking Marketing Education to Support a Restoration Economy
—Sabrina V. Helm, Vicki J. Little, and Catherine Frethey-Bentham []
Book Review: AI and Society: Tensions and Opportunities by Christo El Morr Editor
—Jie Gao Fowler and Amy Watson []
Special Issue: Macromarketing Systems in Honor of Roger Layton
Special Issue Editor: Ben Wooliscroft
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton
—Ben Wooliscroft []
Laytonian Writing: Some Processes and Experiences of Co-authoring with Roger A. Layton
—Christine Domegan []
Towards a Sharper Golden Anniversary Focus for Macromarketing?
—Stanley J. Shapiro []
The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy
—Mark A. A. M. Leenders, Bart J. A. van Bueren, and Ninh Nguyen []
A Note on Marketing Systems and Social Media
—William Redmond []
United States Education Structure is Under Stress: Exploring the Destabilization of Academia’s System Settings
—Jen Riley, Morgan M. Bryant, Kate Nicewicz-Scott, Amy Watson, and Tiffanie Turner-Henderson [Google Scholar]
Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems
—Roger Layton, Christine Domegan, and Sarah Maree Duffy []
Marketing Efficiency of Autarkic Systems: The Case of North Korea
—Dobromir Kirilov Stoyanov, Rumyana Dobreva Stoyanova, and Kiril Stoyanov Stoyanov []
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage
—Mine 癟ok Hughes, Diane M. Martin, and Gokcen Coskuner-Balli []
The Marketing Ecoverse: A Sustainable Confluence of Business, Social, and Natural Ecosystems
—Djavlonbek Kadirov, Ahmet Bardakc覺, Nazan Madak zt羹rk, and Nilufar Allayarova []
Layton’s Marketing Systems at the Intersection of Provisioning Systems: Examining Failure
—Janine Williams, Janet Davey, Ann-Marie Kennedy, and Jayne Krisjanous [Google Scholar]
Extending Layton’s Marketing Systems for Future Transformation – Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach
—Michelle Renton, Val Hooper, and Andrew Renton [Google Scholar]
Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era
—Alpaslan Kelleci []
Chemistry of Marketing: Application of Chemical Thermodynamics Laws to Closed and Isolated Marketing Systems
—Dobromir Kirilov Stoyanov, Rumyana Dobreva Stoyanova, and Kiril Stoyanov Stoyanov []
Towards a Bhaskarian Metatheory for Marketing Systems
—Hamish Simmonds []
Technology has Agency too! Disentangling Technology’s Causal and Structural Agency in a Service System
—Kelley Cours Anderson, Hans Hansen, and Debra Laverie [Google Scholar]
Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions
—Hafiz Muhammad Usman Khizar, Muhammad Jawad Iqbal, Feisal Murshed, and Mujtaba Ahsan []
Boundary Interweaving: The Boundary-Making Strategy for Multicultural Coexistence in Marketing Systems
—Yee Wen Lim and Juliana Angeline French []