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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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AI marketing and AI‐based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
—George Spais, Ian Phau, Varsha Jain []

Influence of scarcity and environmental consciousness on food waste behaviour
—Jayshree Jaiswal, Jayesh Aagja []

How do embarrassing service disruptions impact bystanders’ word‐of‐mouth, complaining, and avoidance? The moderating role of self‐construal
—Alexander H. Ziegler, Alexis M. Allen, John Peloza, J. Ian Norris [Google Scholar]

Getting away from death fear: How disease threat drives consumers’ colorfulness seeking
—Yanxi Yi, Zhiwei Luo, Wangshuai Wang, Jie Li, Bing Han [Google Scholar]

Have I purchased the right product? Consumer behavior under corporate greenwash behavior
—Cheng-Ze Hung, Tai-Wei Chang []

Sustainability factors affecting caregivers’ toy preferences: An evaluation of e‐commerce best sellers in Turkey
—Sinem Halli, Cigdem Kaya, Kerem Yavuz Arslanli [Google Scholar]

Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption
—Pradeep Kautish, Park Thaichon, Pavleen Soni []

Intelligent neuromarketing framework for consumers’ preference prediction from electroencephalography signals and eye tracking
—Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya, Ravi Vaidyanathan, Syed Ferhat Anwar, Farhana Sarker, Khondaker A. Mamun [Google Scholar]

Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok
—Hong-Wen Lin []

Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages
—Dimitris Drossos, Constantinos Coursaris, Eleni Kagiouli []

Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures
—Aakash Shah, Ali Gohary, David Lie []

The influence of brand innovativeness on consumer purchase intentions towards domestic global brands in emerging markets: Evidence from China
—Jun Chen, Mo Liang, Ye Wei []

The bellwether of community: The influence of lead users’ characteristics on ordinary users’ participation in online brand communities
—Shu Wang, Fei Hu, Zhiyong Yang, Libei Gao, Li Wang [Google Scholar]

Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
—Fernanda Muniz, Kristin Stewart, Lívia Magalhães []

Female advertising models and their body mass index (BMI): How does BMI similarity affect perceived product quality?
—Erik Ernesto Vazquez, Reto Felix, Lorena Siliceo []

Timing co‐creation: A reward‐based crowdfunding perspective
—Haryani Primanti, Arnold Japutra, Sebastiaan van Doorn, Irwan Adi Ekaputra, Sri Rahayu Hijrah Hati []

Peer‐to‐peer community on social media: An exploratory cross‐cultural study
—Kelley Cours Anderson, Pia A. Albinsson, Caroline Ducarroz []

Augmented reality experience: An examination of viewer responses to sports videos
—Zhao Du, Tianjiao Wang, Fang Wang, Shan Wang []

Pepper, just show me the way! How robotic shopping assistants should look and act
—Nobuyuki Fukawa, Yu-Shan (Sandy) Huang, Barry J. Babin []

The role of religiosity on seeking help
—Xuefeng Liu []

Revisiting antecedents to collaborative consumption in the context of dual role consumers
—Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar []

Why do people buy virtual clothes?
—Insaf Khelladi, Catherine Lejealle, Saeedeh Rezaee Vessal, Sylvaine Castellano, Domenico Graziano []

Positive social comparison mechanism based on social comparison theory: Independency and interdependency on SNS in younger generation in Korea
—Hana Kim, Songmi Km, Heejung Lee []

Visual complexity in product design: How does the degree of elaborateness of the front‐pack image impact consumers’ responses?
—Gordy Pleyers [Google Scholar]

Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety
—Yichuan Shi, Wei Lu, Yuwei Zhou []

Charity ugliness premium: Donors’ empathy for unattractiveness during the COVID‐19 pandemic and implications for charity advertising
—Ziyue Yu, Shuai Yang, Hualu Zheng, Xinyu Chang [Google Scholar]

Us and them! Consumer resistance as an act of antistate opposition in Iran
—Emad Rahmanian []

The effects of size referents in user‐generated photos on online review helpfulness
—Anh Dang, Bridget Satinover Nichols []

Post‐purchase effects of impulse buying: A review and
—Svetlana Obukhovich, Jenni Sipilä, Anssi Tarkiainen []

Consumers’ promotion focus mitigates the negative effects of chatbots on purchase likelihood
—Hiba Khan, Pasit Sararueangpong, Frank Mathmann, Di Wang [Google Scholar]

Gamified cryptocurrency and rewards: Consumer behaviour during uncertain earnings
—Zaid Bin Ahsan, Agam Gupta []

Food overconsumption: Concept and its measurement
—Anil Mathur []

Immersive technology and cause‐related marketing: The role of personalization and value co‐creation
—Chi-Cheng Luan, The Anh Phan []

Editorial for the special section on “Neuromarketing in predicting consumer behavior: The efficiency & effectiveness”
—Nripendra Singh, Surabhi Singh, Samala Nagaraj []

Understanding the consumer’s luxury webrooming intention: Moderating role of perceived risk and review
—Umair Akram, Rambabu Lavuri [Google Scholar]