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J Bus Ind Mar

Introduction

Journal of Business & Industrial Marketing, 39(5)

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
Hailu Getnet, Aron O’Cass, Vida Siahtiri, Hormoz Ahmadi []

Segmenting the customers of system delivery projects based on data heterogeneity
Matti Haverila, Kai Christian Haverila, Caitlin McLaughlin []

How much customer collaboration is too much? Implications for user entrepreneurship and product performance
Saurabh Srivastava, Pramod Iyer, Arezoo Davari, Wallace A. Williams Jr., Perry L. Parke []

Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction
Emmanuel Arthur, George Cudjoe Agbemabiese, George Kofi Amoako, Patrick Amfo Anim []

Customer equity drivers and repurchase intent among B2B customers: the moderating role of perceived switching cost
Vibhava Srivastava, Deva Rangarajan, Vishag Badrinarayanan []

The interplay between sales and marketing expenditures: an econometric approach in the B2B market
Mehir Baidya, Bipasha Maity []

The impact of boundary conditions on the relationship between value creation and value appropriation in buyer-supplier relationships
Ming-Chang Huang, Ting-Chuan Lin, Ping-Hsin Lin, Ya-Ping Chiu, Chi-Hung Chung []

Buying centers and emerging developments: the SME perspective
Silvio Cardinali, Piyush Sharma, Elena Cedrola, Marta Giovannetti, Kishore Gopalakrishna Pillai []

Exploring collaborative innovation evolution of China’s energy conservation and environmental protection industry: a social network analysis based on patents
Weiwei Liu, Yuqi Guo, Kexin Bi []

Towards a theoretical framework of co-development in supply chains: role of platform affordances and supply chain relationship capital
Ying Chen, Hing Kai Chan, Zhao Cai []

Prioritizing the antecedents of employer branding using fuzzy AHP: an extent analysis approach
Avinash Chopra, Gokulananda Patel, Chandan Kumar Sahoo []

Information sharing format preferences under different supply chain power structures
Haining Sun, Jianhu Cai []

Culture uncovered: B2B salesforce job reviews as windows into corporate values
Joey Lam, Michael S. Mulvey, Karen Robson, Leyland Pitt []

Transparency and trust in cargo claims: microenterprises selling internationally on a peer-to-peer platform
Ferhat Caliskan, Yavuz Idug, David M. Gligor, Hasan Uvet, Saban Adana, Hasan Celik, Sedat Cevikparmak []