J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 39(5)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
—Hailu Getnet, Aron O’Cass, Vida Siahtiri, Hormoz Ahmadi []
Segmenting the customers of system delivery projects based on data heterogeneity
—Matti Haverila, Kai Christian Haverila, Caitlin McLaughlin []
How much customer collaboration is too much? Implications for user entrepreneurship and product performance
—Saurabh Srivastava, Pramod Iyer, Arezoo Davari, Wallace A. Williams Jr., Perry L. Parke []
Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction
—Emmanuel Arthur, George Cudjoe Agbemabiese, George Kofi Amoako, Patrick Amfo Anim []
Customer equity drivers and repurchase intent among B2B customers: the moderating role of perceived switching cost
—Vibhava Srivastava, Deva Rangarajan, Vishag Badrinarayanan []
The interplay between sales and marketing expenditures: an econometric approach in the B2B market
—Mehir Baidya, Bipasha Maity []
The impact of boundary conditions on the relationship between value creation and value appropriation in buyer-supplier relationships
—Ming-Chang Huang, Ting-Chuan Lin, Ping-Hsin Lin, Ya-Ping Chiu, Chi-Hung Chung []
Buying centers and emerging developments: the SME perspective
—Silvio Cardinali, Piyush Sharma, Elena Cedrola, Marta Giovannetti, Kishore Gopalakrishna Pillai []
Exploring collaborative innovation evolution of China’s energy conservation and environmental protection industry: a social network analysis based on patents
—Weiwei Liu, Yuqi Guo, Kexin Bi []
Towards a theoretical framework of co-development in supply chains: role of platform affordances and supply chain relationship capital
—Ying Chen, Hing Kai Chan, Zhao Cai []
Prioritizing the antecedents of employer branding using fuzzy AHP: an extent analysis approach
—Avinash Chopra, Gokulananda Patel, Chandan Kumar Sahoo []
Information sharing format preferences under different supply chain power structures
—Haining Sun, Jianhu Cai []
Culture uncovered: B2B salesforce job reviews as windows into corporate values
—Joey Lam, Michael S. Mulvey, Karen Robson, Leyland Pitt []
Transparency and trust in cargo claims: microenterprises selling internationally on a peer-to-peer platform
—Ferhat Caliskan, Yavuz Idug, David M. Gligor, Hasan Uvet, Saban Adana, Hasan Celik, Sedat Cevikparmak []