Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 36(5)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Exploring the effects of virtual annotation background display mode and transparency through a 360-degree panorama approach to online shopping
—Weimin Zhai, Zhongzhen Lin, Biwen Xu []
Cultivating loyalty in fast food through marketing cues
—Hasliza Hassan, Ser Chee Lim, Muhammad Sabbir Rahman []
Breaking the vertical barrier: effects of vertical direction and rotation of an English loan brand name on product evaluation
—Jihye Park, Min Zhang, Seunghyun Yoo, Hannah Gloria Kwon []
Curvilinear effects of corporate philanthropy on stakeholders and financial performance
—Jungwon Lee, Ohsung Kim, Cheol Park []
Extension of heritage brands and consumer purchase intention with the moderating role of pop culture involvement: an empirical analysis of time-honoured brands in China
—Jinhua He, Jiaxin Xiang, Jing Wang []
The impact of reference price effect on pricing decisions
—Chen-hao Wang, Yong Liu, Zi-yi Pan []
Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms
—Xiaojing Zhang, Yulin Zhang []
Why dropping intention of attention to YouTuber channels?
—ChienHsing Wu, Shu-Chen Kao, Jung-Chen Chen []
The new ecological paradigm and consideration of future consequences; an integrated approach
—Pranjal Pachpore, Prashant Kumar, D. Israel, Sanjay Patro, Sumit Kumar Maji []
Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret
—Isaac Cheah, Anwar Sadat Shimul, Brian ‘t Hart []
The effect of goal type of user-generated content on consumers’ compensatory consumption behavior
—Hao Zhang, Dewen Meng, Xiaolin Lv [Google Scholar]
An integrated model of social media brand engagement: an empirical study of the Vietnamese luxury residential property market
—Nguyen Sinh My, Long T.V. Nguyen, Hiep Cong Pham []
Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery
—Arvind Shroff, Bhavin J. Shah, Hasmukh Gajjar []