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POSTING TYPE: Calls: Conferences

Posted by: Kyung Hoon Kim

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2025 Global Marketing Conference at Hong Kong

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– Hosting University: The Hong Kong Polytechnic University

1. Theme: Challenges for Marketing & Management Transformation in the Age of Digital Challenges

2. Date: July 24-27, 2025

3. Format: 100% Real Space Conference

4. Venue: A 5-star Hotel in Hong Kong

5. Organizer: Global Alliance of Marketing & Management Associations

6. Co-Hosts: ÂÜÀòÉç¹ÙÍø

European Marketing Academy
Australian & New Zealand Marketing Academy
Japan Society of Marketing and Distribution
Korean Scholars of Marketing Science
The Hong Kong Polytechnic University

7. Conference Co-chairs:

– Roland T. Rust (University of Maryland), VP of Publications, ÂÜÀòÉç¹ÙÍø
– Renana Peres (The Hebrew University), VP Global Relations, European Marketing Academy
– Linda Robinson (RMIT University), President, Australian & New Zealand Marketing Academy
– Chieko Minami (Sugiyama Jogakuen University), President, Japan Society of Marketing and Distribution
– Tony Garrett (Korea University), President, Korean Scholars of Marketing Science
– Erin Cho (The Hong Kong Polytechnic University), Dean, School of Fashion and Textiles

8. Academic Excellence Committee Chair:

– Charles R. Taylor (Villanova University), Editor-in-Chief of the International Journal of Advertising

9. Sponsors: Youngone Corporation

Korean Economy & Management Development Institute

10. Partners: 

– Association for Consumer Research (USA)
– Greek Marketing Academy (Greece)
– AEMARK (Spain)
– ISCTE-IUL-Lisbon University Institute (Portugal)
– New Zealand Asia Institute of University of Auckland (New Zealand)
– Ritsumeikan University (Japan)
– Center for Sustainability & Wellbeing, Yonsei University (Republic of Korea)

11. Sponsoring Journals:

     Special Issues, Special Sections, & Special Tracks for Awards, or Regular Issues

– Journal of International Marketing
– International Journal of Advertising
– Psychology & Marketing
– International Marketing Review
– Journal of Advertising Research
– Industrial Marketing Management
– Asia Pacific Journal of Marketing and Logistics
– Journal of Global Scholars of Marketing Science
– Journal of Global Fashion Marketing
– Journal of Global Sport Management

12. Meet the Editors:

Chair: Roland T. Rust (University of Maryland), VP of Publications, ÂÜÀòÉç¹ÙÍø

– International Journal of Research in Marketing:  Koen Pauwels (Northeastern University), Incoming Editor-in-Chief
– Journal of International Marketing: AyÅŸegül Özsomer (KOÇ University), Incoming Editor-in-Chief
– Journal of Business Research: Mirella H.P. Kleijnen (Vrije Universiteit Amsterdam), Co-Editor-in-Chief
– International Marketing Review: John Cadogan (University of Leicester), Editor-in-Chief
– International Journal of Advertising: Charles R. Taylor (Villanova University), Editor-in-Chief
– Psychology & Marketing: Giampaolo Viglia (University of Portsmouth), Editor-in-Chief
– Journal of Service Research:  Ming-Hui Huang (National Taiwan University), Editor-in-Chief
– Journal of Advertising Research: Colin Campbell (University of San Diego), Editor-in-Chief
– Industrial Marketing Management: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief
– Asia Pacific Journal of Marketing & Logistics: Ian Phau (Curtin University), Editor-in-Chief
– Journal of Current Issues & Research in Advertising: Sukki Yoon (Bryant University), Editor-in-Chief
– Journal of the Association for Consumer Research: Andrew Gershoff (The University of Texas at Austin), Incoming Editor-in-Chief
– Journal of Global Fashion Marketing: Eunju Ko (Yonsei University), Editor-in-Chief
– Journal of Global Scholars of Marketing Science: Kyung Hoon Kim (Changwon National University), Editor-in-Chief
– Journal of Global Sport Management: Kihan Kim (Seoul National University), Editor-in-Chief
– Spanish Journal of Marketing-ESIC: Carlos Flavian (University of Zaragoza), Editor-in-Chief
13. Workshops:

– 2025 2025 GAMMA NCA & PLS-SEM Workshop
– 2025 JBR Workshop: How to get published in JBR
– 2025 GAMMA Advanced Research Survey Workshop

14. Sponsoring Magazine:

– ACCESS

15. Organizing Committee Chair: Eunju Ko (Yonsei University)

16. Local Arrangement Co-Chairs:

– Di Fan & Joonheui Bae (The Hong Kong Polytechnic University)

17: Proceedings Editor: Miyea Kim (Changwon National University)

* More organizations and journals will join the 2025 GMC at Hong Kong since its plan is just unfolding.

– 2023 Global Marketing Conference at Seoul

– 2020 Global Marketing Conference at Seoul (virtual)

– 2018 Global Marketing Conference at Tokyo

– 2016 Global Marketing Conference at Hong Kong

– 2014 Global Marketing Conference at Singapore

– 2012 Global Marketing Conference at Seoul

– 2010 Global Marketing Conference at Tokyo

– 2008 Global Marketing Conference at Shanghai

Please do not hesitate to contact us if you have any questions.

Best regards,

Kyung Hoon Kim, DBA