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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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The effects of awe‐eliciting experiences on consumers’ aversion to choice ambiguity
—Kamal Ahmmad, Mycah Harrold, Elizabeth Howlett, Andrew Perkins [Google Scholar]

The role of well‐being in consumer’s responses to personalized advertising on social media
—Freya De Keyzer, Cristian Buzeta, Ana Isabel Lopes [Google Scholar]

The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics
—Rozbeh Madadi, Ivonne M. Torres, Miguel Ángel Zúñiga []

How brand gender affects consumer preference for sweet food: The role of the association between gender and taste
—Ying Ding, Yanzheng Liu, Sunxu Xu []

Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines
—Marko Sarstedt, Susanne J. Adler, Lea Rau, Bernd Schmitt []

Extracting informational cues between initial coin offering projects and the public
—Soo Il Shin, Joo Baek Kim, Dianne Hall, Teresa Lang, Sung-Byung Yang []

How do username and avatar affect people’s engagement with native advertising on social media: From the self‐disclosure perspective
—Yanwu Yang, Jun Zhang, Ting (Lisa) Gao [Google Scholar]

Exploring gift gaps: A meta‐analysis of giver–recipient asymmetries
—Ryan E. Freling, Melanie Moore Koskie, Traci H. Freling, Julie G. Moulard, Jody L. Crosno []

Looking a gift horse in the mouth: Suspicion of large gift expenditures undermines gift appreciation
—Aybike Mutluoglu, Laurence Ashworth, Nicole Robitaille []

Unmasking the pivotal role of ad–target ethnic congruence in driving consumers’ response to fear appeals
—Arash Talebi, Sourjo Mukherjee, Gopal Das [Google Scholar]

Chasing spammers: Using the Internet protocol address for detection
—Laura Sáez-Ortuño, Santiago Forgas-Coll, Ruben Huertas-Garcia, Eloi Puertas-Prats []

Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
—Li-Keng Cheng, Chung-Lin Toung []

Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire
—Sean Sands, Vlad Demsar, Carla Ferraro, Colin Campbell, Justin Cohen []