Mar Analytics Prac Guide
Introduction
Marketing Analytics Practitioner's Guide, 1
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
The Marketing Analytics Practitioner’s Guide: Volume 1: Brand and Consumer by Ashok Charan, 1
Part I Brand:
CHAPTER 1: Brand Sensing
CHAPTER 2: Brand Equity
Case I: Brand
Part II Consumer
CHAPTER 3: Segmentation
CHAPTER 4: Qualitative Research
CHAPTER 5: Quantitative Research
CHAPTER 6: Customer Satisfaction and Customer Value
CHAPTER 7: Consumer Analytics and Consumer Panels
CHAPTER 8: Consumer Analytics and Big Data
Case II & III: Consumer – Vizag and Hectomalt