J Mar Res
Introduction
Journal of Marketing Research, 61(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Soda Taxes and Marketing Conduct
—Kristopher O. Keller, Jonne Y. Guyt, and Rajdeep Grewal []
‘Repayment-by-Purchase’ Increases Consumer Debt Repayment
—Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoë Chance, and Michael I. Norton [Google Scholar]
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions
—Min Tian, David W. Kaufman, Saul Shiffman, and Neeraj Arora []
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves
—Kelley Gullo Wight, Peggy J. Liu, Lingrui Zhou, and Gavan J. Fitzsimons []
Mega or Micro? Influencer Selection Using Follower Elasticity
—Zijun Tian, Ryan Dew, and Raghuram Iyengar []
Metaphor-Enabled Marketplace Sentiment Analysis
—Ignacio Luri, Hope Jensen Schau, and Bikram Ghosh []
The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment
—Anindya Ghose, Heeseung Andrew Lee, Kihwan Nam, and Wonseok Oh []
The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers
—Lama Lteif, Lauren Block, Thomas Kramer, and Mahima Hada []
The Agent’s Impatience: A Self–Other Decision Model of Intertemporal Choices
—Adelle X. Yang and Oleg Urminsky [Google Scholar]
The Role of Heritage Connection in Consumer Valuation
—Katherine L. Christensen and Suzanne B. Shu []