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J Intl Mar

Introduction

Journal of International Marketing, 32(2)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


The Limits of Mimetic Isomorphism: Emerging Market Service Providers Entering Triad Markets
Scott M. Widmier, Atanas Nik Nikolov, Lance Eliot Brouthers, and Edward O’Donnell []

Standardization and Adaptation as a Coconstituted Process: The Pursuit of Relational Fit in International Markets
Konstantinos Poulis []

The Karmic Debt of Pollution Haven Hypothesis: Subnational Environmental Regulatory Pressure and Foreign Divestment from an Emerging Market
Teng Niu and Peng Wang []

Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns
Petra Riefler, Oliver B. Büttner, and Vasileios Davvetas []

Within and Between Two Worlds: Conceiving, Measuring, and Applying Mixed-Ethnic Identity in Three Countries
Mark Cleveland []