J Current Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 45(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
The Lost History of the American Academy of Advertising
—Jef I. Richards [] []
Corporate Account As a New Endorser Developing Parasocial Relationships with Customers
—Kosuke Mizukoshi [] []
Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents
—Regina Jihea Ahn, Michelle R. Nelson, Lauren Eales, Fernanda Da Silva Cherubini, Tori S. Simenec, Anisa Ali, Susan Lycett Davis & Gail M. Ferguson [] []
‘Do Good and Be ‘Liked’: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses
—Ava Francesca Battocchio, Jing Yang, Chuqing Dong, Ebbe Bertellotti, Eunsin Joo & Camilla Teran [] [Google Scholar]
Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit |
—Chris J. Vargo, Toby Hopp & Pritha Agarwal [] []
Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities
—Kasey Windels, Eliana DuBosar & Sophia Mueller [] []