Weitz-Winer-O’Dell Award
Introduction
Winners for the JMR articles that have made the most significant, long-term contribution to marketing
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: TJ Anderson
2024 Weitz-Winer-O’Dell Award
°Õ·É´ÇÌýJournal of Marketing Research articles have been selected to receive the 2024 Weitz-Winer-O’Dell Award. They include:
- Martin Mende, Maura L. Scott, Jenny Van Doorn, Dhruv Grewal, and Ilana Shanks (2019), “,â€Â Journal of Marketing Research, 56 (4), 535–56.
- Oded Netzer, Alain Lemaire, and Michal Herzenstein (2019), “,â€Â Journal of Marketing Research, 56 (6), 960–80.
The Weitz-Winer-O’Dell Award honors JMR articles published five years earlier that have made the most significant, long-term contribution to marketing theory, methodology, and/or practice. The 2024 award committee included Brett Gordon, Mary Frances Luce, and Kapil Tuli, who provided insightful comments about why these articles were chosen. to read their statements and learn more about this award!