J Interactive Mar Best Paper
Introduction
Elisa Montaguti, Sara Valentini and Federica Vecchioni have won the 2023 Journal of Interactive Marketing Best Paper Award
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Journal News
Posted by: TJ Anderson
2023 Journal of Interactive Marketing Best Paper Award
Congratulations to Elisa Montaguti, Sara Valentini, and Federica Vecchioni, winners of the 2023 Journal of Interactive Marketing Best Paper Award for their article, , (published in the February 2023 issue of ).
This award honors the best Journal of Interactive Marketing article published in a given calendar year. The award is given to an article that has made a significant contribution to the advancement of the practice of marketing. The 2023 award committee included Sonja Gensler,Alice Li,Arvind Rangaswamy, andPeeter Verlegh. to read their statement and learn more about this award!
The selectioncommittee would also like to recognize Felix Eggers, Frank T. Beke, Peter C. Verhoef, and Jaap E. Wieringa for their article titled, , as an honorable mention for this award.