Children and Adolescent Consumer Behavior
Introduction
Foundations and New Research Directions, Webinar on the Special issue of the Journal of the Association for Consumer Research, 24 May 2024
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Revisits
Posted by: James Ellis
JACR Webinar on Children and Adolescent Consumer Behavior: Foundations and New Research Directions
REGISTER TODAY: Free webinar on Children and Adolescent Consumer Behavior: Foundations and New Research Directions, to be held on Friday, May 24 (11:30 a.m. Eastern Time)
The discussion will be hosted by guest editors Deborah Roedder John, Connie Pechmann, and Lan Nguyen Chaplin.
This webinar focuses on the most recent special issue of JACR entitled Children and Adolescent Consumer Behavior: Foundations and New Research Directions. Concern about the well-being of young consumers is at the heart of the April 2024 special issue articles which cover neuroscience insights into youth risk behaviors, the effects of social media on youth, social activism among young people, strategies for encouraging them to eat healthier food, parenting strategies and youth smoking, how gambling advertising affects youth, their need for marketplace literacy, and the importance of studying the lived experiences of youth in poverty.
Join this webinar to learn about the latest empirical findings related to young consumers in the marketplace and get a run down of the pressing new issues that require attention from consumer researchers as well. Addressing the well-being of young people offers one of the greatest opportunities in our field for making a positive difference in the lives of consumers. Join us on May 24, 10:30am-Noon CT and consider how you might use your research skills and accumulated wisdom to address the important issues facing todays youth.
Articles appearing in the issue:
Deborah Roedder John, Cornelia (Connie) Pechmann, and Lan Nguyen Chaplin
Elena Fumagalli, L. J. Shrum, and Tina M. Lowrey
Elizabeth Beard, Vinod Venkatraman, and Jason Chein
Melissa G. Bublitz, Jennifer Edson Escalas, Lama Lteif, Gia Nardini, Laura A. Peracchio, Tracy Rank-Christman, and Sophia Woodrow
Margaret Echelbarger and Michal Maimaran
Mikyoung Lim, Annika Abell, Courtney Szocs, and Dipayan Biswas
Ronald Paul Hill and Sarah Mady
Raffaello Rossi and Agnes Nairn
Zhiyong Yang
Arianna R. Uhalde, Katherine M. Ross, and Benjamin J. Houltberg
Wendy Attaya Boland, Sonya A. Grier, and Paul M. Connell
Join the meeting for the webinar here: