Doctoral Seminar on Marketing Strategy
Introduction
MSI and the Marketing Strategy Consortium, Aug-Nov 2024; Deadline 15 Jun
INTEREST CATEGORY: MARKETING STRATEGY, MARKETING STRATEGY
POSTING TYPE: Events
Posted by: Yui Ishikawa
MSI & Marketing Strategy Consortium’s Doctoral-Level Seminar on Marketing Strategy
MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by the Marketing Strategy Consortium, it will be co-taught by marketing faculty from across the globe. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially useful for high-potential doctoral students interested in marketing strategy but lacking formal exposure to strategy research at their schools.
The seminar consists of 15 sessions of 180 minutes each, meeting weekly between August 9 and November 15 on Friday mornings at 10:00 am Eastern Time USA., and will be limited to 24 students or fewer. Applications will be reviewed by a selection committee comprising Mike Ahearne, Ajay Kohli, Raji Srinivasan, and Werner Reinartz.
Applications can be submitted and are due by Saturday, June 15, 2024. Additional course information available . Course syllabus available . For more information on the seminar, please contact Raji Srinivasan at Raji.Srinivasan@mccombs.utexas.edu.
Please email research@msi.org with any questions regarding the application process.