Bill Bearden Award
Introduction
Garrett Shipley has won the 2024 Bill Bearden Award, with Michael Jenkins runner up
POSTING TYPE: Awards
Posted by: David Hardesty
I am pleased to announce the award recipients for the 2024 Bill Bearden Award.
Winner – Garrett Shipley, University of Tennessee for his paper entitled “Playing the Odds: Understanding the Impact of Sports Betting Content on Consumer Engagement.â€
Runner Up – Michael Jenkins, University of Kentucky for his paper entitled “Small GAIM: How Generative-AI Impacts the Social Capital of Small Brands.â€