Quant Mar Econ
Introduction
Quantitative Marketing and Economics 22(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Heterogeneous treatment effects and optimal targeting policy evaluation
—Günter J. Hitsch, Sanjog Misra, Walter W. Zhang []
A high-performance turnkey system for customer lifetime value prediction in retail brands
—Yan Yan, Nicholas Resnick []
Identification in english auctions with shill bidding
—Guillermo Marshall []