Psychology of Brands
Introduction
Registration now open for this SCP Boutique Conference, University of Leeds, 5-7 Jun 2024
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Revisits
Posted by: Joško Brakus et al.
REMINDER
Society for Consumer Psychology (SCP) Boutique Conference:
‘Consumer Psychology of Brands’ at the University of Leeds, UK (June 5-7, 2024)
You have just one month left to register for the SCP Boutique Conference on the Consumer Psychology of Brands at the University of Leeds in Leeds, UK, taking place from June 5th to 7th, 2024. Due to the intimate nature of the SCP Boutique conference format, only a limited number of tickets are available. Register now to secure your spot and gain access to the latest insights on branding. Don’t miss out!
To ensure your attendance, secure your spot now at:
Faculty Registration Fee: £315
Doctoral Student Registration Fee: £200
The conference program will be published, soon. Stay tuned by visiting our conference website:
If you have any questions or inquiries, please reach out to leeds2024@myscp.org
Conference Chairs:
Joško Brakus, University of Leeds, UK
Sonia Monga, Georgia State University, USA
Sharon Ng, Nanyang Technological University, Singapore
Bernd Schmitt, Columbia University, USA
Location:Â Leeds, West Yorkshire, United Kingdom
Conference Dates:Â 5-7 June 2024
The conference falls conveniently between EMAC 2024 and the ÂÜÀòÉç¹ÙÍø-Sheth Foundation Doctoral Consortium 2024. Leeds, the unofficial capital of Yorkshire, is surrounded by picturesque countryside, making it the perfect location to relax. It offers direct and convenient transport connections to both events.
Conference Theme and Objective:
Simply put – this conference aims to address the question: “Where are brands now?” by featuring contemporary research on the psychology of brands.
The evolution of branding is tightly intertwined with technological advancements such as data analytics, the metaverse, artificial intelligence, NFTs and others. Moreover, societal, economic, and political changes are fundamentally reshaping interactions between brands and consumers (Schmitt, 2012; Campbell & Price, 2021). Brands are supposed to be culturally sensitive; take stances on socio-political issues and be ecologically friendly and sustainable. These technological and socio-cultural forces shape marketing and brand communications and have implications for brand theory and measurement.
As a result, the conference aims to explore research questions along five themes:
*Â Â Â Technology of Brands
*Â Â Â Sustainable Brands
*Â Â Â Brands and Socio-political Causes
*Â Â Â Brand Marketing and Communications
*Â Â Â Brand Theory and Measurement
More information and contact details:
Visit our conference website for more information about the conference, location, and its convenient transport links:
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If you have any questions, please reach out to leeds2024@myscp.org