J Strat Mar
Introduction
Journal of Strategic Marketing, 32(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
How many eggs in how many baskets? National versus regional diversification strategies and export success |
—João S. Oliveira, John W. Cadogan, Itzhak Gnizy & Asmat-Nizam Abdul-Talib [] []
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age
—Raouf Ahmad Rather, Sıddık Bozkurt, Imran Khan, Tan Vo-Thanh, Amir Zaib Abbasi & Tareq Rasul [] []
Luxury branding in B2B
—Giuseppe Pedeliento, Sheena Leek & George Christodoulides [] []
Slimy tactics: the covert commercialisation of child-targeted content |
—Sheli Smith, Caroline J Oates & Fraser McLeay [] []
The effects of targeted digital advertising on consumer welfare
—Benjamin E. Borenstein & Charles R. Taylor [] []
Brand transitions in emerging markets: An exploratory perspective and research framework
—Priya Narayanan [] []
Factors affecting consumer post COVID-19 online shopping behavior: the moderating role of commitment – evidence from Palestine
—Samir D. Baidoun & Mohammed Z. Salem [] []
Consumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review
—Sandip Mukhopadhyay, Sumedha Chauhan & Sita Mishra [] []