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J Relationship Mar

Introduction

Journal of Relationship Marketing, 23(2)

INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs


Relationship Marketing and the B2B Sales Force, Effects of Big Five Personality Traits
Pedro Canales-Ronda [] []

Is Digital Social Communication Effective for Social Relationship? A Study of Online Brand Communities
Uttam Chakraborty & Santosh Kumar Biswal [] []

The Influence of Perceived Relationship Quality on Donor Behavior in the Context of Charitable Nonprofit Organizations Established by Professional Sport Entities
Minhong Kim, Youngmin Yoon & James J. Zhang [] []