J Poli Mar
Introduction
Journal of Political Marketing, 23(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan
—Maria Naureen Shahid, Waseem Hassan & Lubaba Sadaf [] []
Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign
—Jorge David Fernández Gómez, Antonio Pineda & Maria-Teresa Gordillo-Rodriguez [] []
What Does It Mean to Have a Presidential Image? A Multiple-Group Confirmatory Factor Analysis Measuring Trump and Biden in 2020
—David E. Clementson, Michael J. Beatty & Tong Xie [] []
Scale Development: Exploring Successful Political Outsiders’ Brand Image to Determine Reformist Dimensions
—Gunaro Setiawan, Denni Arli & Peter Woods [] []
The Nonlinear Effects of Political Advertising
—Keena Lipsitz & Javier Padilla [] []