J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 36(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Does Brand Name Matter in Alleviating Ethnocentrism? The Interplay of Brand Origin and Brand Name in Radically New Product Evaluation
—Sangwon Lee [] []
Examining the Role of Perceived Source Credibility on Social Media Influencer’s Ascribed Opinion Leadership
—Cátia Fernandes Crespo & Melanie Tille [] []
An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia
—Samshul-Amry Abdul-Latif, Asmat-Nizam Abdul-Talib, Mazni Saad, Rafidah Sahar & Umidjon Matyakubov [] []
A Study of Children’s Culture across 35 Societies
—Wolfgang Messner [] []
Tired or Inspired: A Conceptual Model for Using Regenerative Artificial Intelligence to Create Context, User, and Time-Aware Individualized Shopping Guidance
—Russell J. Zwanka & Marcel M. Zondag [] []
Fighting Counterfeits in Emerging Markets through the Demand Side: The Role of Product Domain in the Effect of Regulatory Fit on Persuasion
—Tamar Avnet, Netanel Drori, Ram Herstein & Ron Berger [] []
Book Review
2030: HOW TODAY’S BIGGEST TRENDS WILL COLLIDE AND RESHAPE THE FUTURE OF EVERYTHING Mauro F. Guillén. New York: St. Martin’s Press. 2020. 278 pp. ISBN 978-1250-681-74. List price: $28.99. Hardcover.
—Abhijit Roy []