J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 28(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis
—Hakan Cengiz, Mehmet Åženel []
Impact of sex in luxury fashion advertisements on brand attractiveness and identification
—Alyssa Dana Adomaitis, Diana Saiki, Juan del Pozo Severino []
Factors influencing older adults’ intention to use virtual fitting room technology during the COVID-19 pandemic
—Chanmi Hwang, Byoungho Jin, Linfeng Song, Jing Feng [Google Scholar]
The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector
—Petek Tosun, Gökhan Tosun []
Do cosmopolitans care about the world? The effect of cosmopolitanism on the consumption of sustainable apparel
—Maria S. Soledad Gil, Jin Su, Kittichai Watchravesringkan, Vasyl Taras []
Trend tracking tools for the fashion industry: the impact of social media
—Alex Rudniy, Olena Rudna, Arim Park []
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase
—Cydni Meredith Robertson, Caroline Kopot []
Millennial perceptions of private label and national brand apparel
—Katelyn Sorensen, Jennifer Johnson Jorgensen []
Why do and why don’t consumers use fashion rental services? A consumption value perspective
—Heeju Noe, Jonghan Hyun [Google Scholar]
Understanding the impact of fashion app emotional attachment on consumer responses: the role of e-servicescape, customer experience and perceived value of online shopping
—Vipul V. Patel, Richa Pandit, Ramzan Sama []