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Introduction

Journal of Consumer Marketing, 41(3)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


Revealing consumer review attitude through online review and website cues
Manoraj Natarajan, Sridevi Periaiya []

A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior
Vishal Kumar Laheri, Weng Marc Lim, Purushottam Kumar Arya, Sanjeev Kumar []

The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies
Monika Rawal, Jose Luis Saavedra Torres, Ramin Bagherzadeh, Suchitra Rani, Joanna Melancon []

Investigating consumers’ adoption of AI chatbots for apparel shopping
Mon Thu Myin, Kittichai Watchravesringkan []

Antecedents and consequences of conceptualizing online hyperconnected brand selection
Salman Majeed, Woo Gon Kim []

Geographical indications as a labelling strategy: an empirical investigation of negative bias and its managing conditions
Sreejesh S., Minas Kastanakis, Justin Paul []

Fifty shades of Braille: motivations, challenges and cultural significance in visual impairment
Anthony Beudaert []