Euro J Mar
Introduction
European Journal of Marketing, 58(4)
POSTING TYPE: TOCs
Designing an empathetic user-centric customer support organisation: practitioners’ perspectives
—Jagdish N. Sheth, Varsha Jain, Anupama Ambika []
Turning commitment into performance through buyer dependence: a dual pathway approach
—Daniel Padgett, Christopher D. Hopkins, Colin B. Gabler []
The retail environment design (RED) scale: conceptualization and measurement
—Julie Steen, Brian N. Rutherford, Barry J. Babin, Joseph F. Hair, Jr. []
The influence of network understanding on value creation in business relationships
—Kristin B. Munksgaard, Morten H. Abrahamsen, Kirsten Frandsen []
Multichannel relational communication strategy: does one-sized strategy fit all customers?
—Carla Ramos, Adriana Bruscato Bortoluzzo, Danny P. Claro []
Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity
—Mark Buschgens, Bernardo Figueiredo, Janneke Blijlevens []
Retweet to donate? Cause-related marketing in the era of social medialization
—Shinhye Kim, Melanie Bowen, Xiaohan Wen []
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics
—Li Chen, Yiwen Chen, Yang Pan []
How social media usage and the fear of missing out impact minimalistic consumption
—Fang-Chi Lu, Jayati Sinha []
A social norms-based framework for understanding and predicting giver-recipient discrepancies in gift selection
—Julian Givi, Jeff Galak []
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption
—Charles Jebarajakirthy, Achchuthan Sivapalan, Manish Das, Haroon Iqbal Maseeh, Md Ashaduzzaman, Carolyn Strong, Deepak Sangroya []