Paul Green Award
Introduction
The Paul E. Green Award for best JMR article in 2023 has gone to Max J. Pachali, Marco J.W. Kotschedoff, Arjen Van Lin, Bart J. Bronnenberg, and Erica Van Herpen
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards
Posted by: TJ Anderson
2023 Paul E. Green Award
Congratulations to Max J. Pachali, Marco J.W. Kotschedoff, Arjen Van Lin, Bart J. Bronnenberg, and Erica Van Herpen, winners of the 2023 Paul E. Green Award for their article, which appeared in the February 2023 issue (Volume 60, Issue 1) of.
The Paul E. Green Award recognizes the best Journal of Marketing Research article published in the last calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing. This years committee included Raghuram Iyengar, Michel Wedel, and Karen Winterich. to read the committees statement and learn more about this award!