Services Mar Quart
Introduction
Services Marketing Quarterly, 45(2)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
From User Behavior to Subscription Sales: An Insight Into E-Book Platform Leveraging Customer Segmentation and A/B Testing
—Farid Hashemian, Negar Maleki & Yasser Zeinali [] []
An Extensive Framework of Customer-to-Customer Value Co-creation Practices: A Study in a Running Event Context
—Nguyen Bac Nguyen & João Menezes [] []