J Global Mar
Introduction
Journal of Global Marketing, 37(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Affective Contagion Effects in Cross-Cultural Mobile Marketing: Evaluative Conditioning Experiments with Foreign Users
—Joaquin Estrader, Jing Song & Xinrui Li [] []
Corporate Social Responsibility, Advertising Intensity, and Performance: The Importance of National Philanthropic Environments |
—Alexey V. Semenov & Arilova A. Randrianasolo [] []
How Brand Names Affect Consumer Perceptions: An Experimental Study on the Sound Symbolism of Foreign Brand Names
—Hayeun Jang, Ju Yeun Jang & Do Yuon Kim [] []
Cultural Fusion Unleashed: Analyzing Xiaomi’s Multifaceted Brand Communication Strategy across Global, Chinese, and Egyptian Social Media Channels
—Ahmed A. M. Hassan & Jia Wang [] []