In-Store Technologies
Introduction
Special issue of the Journal of Business Research; Deadline 1 Mar 2025
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: Calls: Journals
Posted by: Nancy Puccinelli
In-Store Technologies
Special issue of the Journal of Business Research
Deadline: March 1, 2025
Issue Editors: Anne L. Roggeveen, Abhijit Guha, Jens Nordfält and Nancy Puccinelli
Retailing is constantly evolving. While much emphasis has been placed on omnichannel retailing and online retailing, physical stores remain an important channel for retailers to focus on. Physical stores allow buyers and sellers to come together in a tactile environment where customers encounter the brand and interact with employees and other customers (Bruegelmans et al. 2023). There are many reasons that customers visit physical stores including discovery, convenience, customization, community, and shoppertainment (Breugelmans et al. 2023). The focus of this JBR issue is to broadly explore the changing landscape of in-store technology. Questions can be studied from the perspective of consumers, retailers, or brands. While the empirical approach taken may vary, it is critical that the research build from relevant theory and existing research while offering rigorous analysis. The call for papers outlines a (non-exhaustive) list of possible questions of interest.
The full call for papers can be found here:
Editorial Timeline:
- Submissions are welcomed starting: January 1, 2025
- Paper Submission Deadline: March 1, 2025