Soc Mar Quart
Introduction
Social Marketing Quarterly, 30(1)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Exploring Feminine Hygiene Product Adoption: A Gynecologists’ Perspective in India. Application of the Theory of Planned Behavior (TPB) to Women’s Buying Behavior
—Smriti Shukla and Rinku Sanjeev []
Determinants of Consumer Intention to Purchase Fair Trade Products in the Middle East: Does Gender Matter?
—Narjes Haj-Salem []
Comparison of COVID-19 Behaviour Change Campaign Ads in Tanzania: Results From a Randomised Controlled Survey-Based Experiment
—Robert Aunger, Vishna Shah, Hugh Sharma Waddington, and Kaposo Mwambuli []
Alleviating Help-Seeking Stigma Among Depressed College Students Through Shadow Social Marketing: A Meso-Level Intervention to a Wicked Problem
—Paromita Goswami and Jaideep Ghosh []