J Promo Man
Introduction
Journal of Promotion Management, 30(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
The Moderating Effect of the Use of Virtual Reality Technologies in the Branding of the Cultural Tourism Sector: An Analysis from the Brand Heritage
—Diana Escandon-Barbosa, Jairo Salas-Paramo & Victor Castrillon Paque [] []
Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging Market
—Bang Nguyen-Viet & Yen Thi Hoang Nguyen [] []
Consumer Responses to Elements of Visual Esthetics on a Brand’s Instagram Page
—Solange Renée Permell & Barney G. Pacheco [] []
Increasing Trust in Influencer Marketing: The Effects of Sponsorship Disclosure and Endorser Type
—Wufan Jia, Lunrui Fu & Yue Dai [] []
The Pseudo-Flow Experience in Online Shopping
—Ariel Zoltán Mitev, Anna Irimiás & Mert Mentes [] []
Building Purchase Intention through Live Streaming Platforms: Mediating Role of Customer Engagement
—Pallavi Dua [] []
Influence of Ethically-Minded Consumer Behavior, Digital Citizenship, and Retailers’ Green Positioning on the Effectiveness of Store Flyer Sales Promotions (Paper vs. Digital)
—Ana Sofia Costa & António Azevedo [] []