Intl Mar Rev
Introduction
International Marketing Review, 41(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction
—Amandeep Dhir, Arun Madanaguli, Fauzia Jabeen, Dorra Yahiaoui, Roberto Quaglia []
SMEs’ regional diversification: dynamic patterns and home market institutional determinants
—Wensong Bai, Mikael Hilmersson, Martin Johanson, Luis Oliveira [Google Scholar]
The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets
—Kirsten Cowan, Alena Kostyk []
Hybrid business offerings in small internationalisers: a mixed-method analysis of internal capabilities through hesitant fuzzy information
—Hannan Amoozad Mahdiraji, Aliasghar Abbasi Kamardi, Vahid Jafari-Sadeghi, Seyed Hossein Razavi Hajiagha, Sylvaine Castellano []
How local dealers benefit from their international participation: evidence from Africa
—Lian Zhang, Qingtao Wang, Qiyuan Zhang, Kevin Zheng Zhou []
Actors’ facial similarity and its impact on US movies’ box-office performance in East and South-East Asia
—Verdiana Giannetti, Jieke Chen, Xingjie Wei [Google Scholar]
Consumer xenocentrism when domestic products are better
—Amonrat Thoumrungroje, Adamantios Diamantopoulos, Nathalie Caroline Scherer []
Signaling theory and its relevance in international marketing: a systematic review and future research agenda
—Zubair Ali Shahid, Muhammad Irfan Tariq, Justin Paul, Syed Ali Naqvi, Leonie Hallo []
Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?
—Piyush Ranjan []