Australasian Mar J
Introduction
Australasian Marketing Journal, 32(2)
POSTING TYPE: TOCs
Persistence Modeling in Marketing: Descriptive, Predictive, and Normative Uses
—Marnik G. Dekimpe and Dominique M. Hanssens []
Creative Meta-Skills: Construct, Dimensions and Implications for Marketing Professionals
—Kallol Das, Yogesh Mungra, Anupama Ambika, and Amandeep Dhir []
How Micro-Influencers’ Personality Influences the Personality of Novice and Established Brands
—Sebastian Zwicker, Liudmila Tarabashkina, Michael Proksch, and Marco Hardiman []
Performance Effects of Internal Market Orientation and Pricing Capability: The Moderating Role of Firm Innovativeness
—Piyush Ranjan and Jogendra Kumar Nayak []
Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents
—Johan Bruwer, Justin Cohen, Carl Driesener, Armando Corsi, Richard Lee, Ava Huang, and Larry Lockshin []
Share or Not Share Knowledge: Posters Versus Lurkers in Organisational Online Knowledge Sharing and Internal Marketing
—Mai Nguyen, Marie-Louise Fry, and Denni Arli []
Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions
—Park Thaichon, Sara Quach, Mojtaba Barari, and Mai Nguyen []
Developing a Framework of Sustainable Consumption in Retailing Contexts
—Victor Saha, Charles Jebarajakirthy, Naman Sreen, Praveen Goyal, Venkatesh Mani, and Sameer Deshpande []