Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 36(4)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
The effects of positive personality on life insurance salespeople’s customer orientation
—You-Chien Tsung, Lu-Ming Tseng [Google Scholar]
Three-way interaction and multiple mediation models: Environmental strategy and sustainability marketing commitment applications
—Tai-Yi Yu, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Ming-Tsung Lee, Yung-Chuan Huang, Maria Carmen B. Lapuz []
How cultural values integrate with each other to trigger sustainable consumption: a cross-culture study
—Cong Doanh Duong, Thi Loan Le, Eun-Mi Lee, Katarzyna Gadomska-Lila []
A closer look at geographical indicators: how food labels influence product values, authenticity and willingness to pay premium prices
—Kenneth Fu Xian Ho, Fang Liu, Liudmila Tarabashkina []
How product hedonism affects the Country-of-Origin effect on product perceived quality and price in the China market
—Clement S.F. Chow, Wing Chi Chow, Weng I. Leong, Shizhe Zheng []
Consumer perceptions of the ethicality of re-targeting online advertising
—Denni Arli []
Does traffic means sales: evidence from Chinese live streaming commerce market
—Kaimeng Zhang, Zhongxin Ni, Zhouyan Lu []
The ADEPT service quality model and distinct perceived value for strategic marketing management: the moderating effect of knowledge-learning experience
—Dae Hui Lee []
Does diversity facilitate consumer decisions: a comparative perspective based on single-category versus multi-category products
—Xiaosong Dong, Hanqi Tu, Hanzhe Zhu, Tianlang Liu, Xing Zhao, Kai Xie []
How does frugality influence customer complaints through the mediation of the zone of tolerance? Empirical evidence from Chinese consumers purchasing Shanzhai products
—Ming Lin, Mu Tian, Yifan Wang, Libing Shu []
Environmental knowledge level and consumer behavior regarding green fashion: a moderated mediation model
—Gaopeng Zhang, Linfan Wang, Hu Meng []
Sustainability and socially responsible food consumption: an empirical investigation based on self-awareness and self-congruity theories
—Shahid Rasool, Roberto Cerchione, Piera Centobelli, Eugenio Oropallo, Jari Salo []
The impact of mascot attributes on sponsorship effectiveness the case of Bing Dwen Dwen at the Beijing winter Olympics
—Zhenhua Quan, Wenjie Qian, Jianhua Mao []