B2B Firm Internationalization
Introduction
Adapting to the Global Shift, Special issue of the Journal of Marketing Theory and Practice; Deadline now 30 Jun
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: Revisits
Posted by: Xinchun Wang
Adapting to the Global Shift: Contemporary Challenges in B2B Firm Internationalization
Special Issue Editors
Xinchun Wang, West Virginia University, USA
Xinchun.wang@mail.wvu.edu
Lixun Su, Eastern Kentucky University, USA
Lixun.su@eku.edu
Ruiqi Wei, Emlyon Business School, France
wei@em-lyon.com
Manuscript deadline
30 June 2024
Full information is here