Wroe Alderson Seminars
Introduction
Stan Shapiro would like to know if the Alderson Theory Seminar was held in 1965
POSTING TYPE: Dialog
Posted by: Stan Shapiro
Alderson Theory Seminars-The Last Year?
Are there any elderly contemporaries of mine out there, or any younger History of Marketing Thought folks, who would know for sure if a Seminar was held in 1965, just a few weeks before Wroe died. I know Jerry Wind held a follow up seminar a few years later and, also, a JHRM article by McGarry suggests, but in a title added by some one else, the seminar was held in 1965 but I’d appreciate any confirmation, or not, you could provide. I can be reached at sshapiro@sfu.ca
Stan Shapiro