 Empirics-First in Retailing Research
Introduction
A Journal of Retailing Tutorial, 11 or 15 Apr 2024
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: Events
Posted by: Francesca Sotgiu
 Empirics-First in Retailing Research: a Tutorial – Journal of Retailing
Immerse yourself in the realm of “Empirics First” with our exclusive workshop, spearheaded by distinguished researchers Marnik Dekimpe and Harald Van Heerde, two of the co-authors of the 2023 Journal of Marketing paper that heralded the use of Empirics First research for relevant marketing knowledge generation, and who have adopted the proposed guidelines in a number of recent JR studies.
Join us as we delve into the intricacies of this approach and its practical applications in the realm of retail research.
This in-depth tutorial, under the expert guidance of these esteemed scholars, will furnish you with indispensable tools to employ the “Empirics First” methodology with precision. From grasping fundamental principles to adeptly manoeuvring through potential challenges, you’ll glean invaluable insights directly from the vanguards of this discipline.
Please sign up for one of the two upcoming webinars:
📅 April 11 at 10:30PM CEST (April 11 at 4:30PM EDT; April 12 at 6:30 AEST):
📅 April 15 at 1:00PM CEST (April 15 at 7:00AM EDT; April 15 at 9:00PM AEST):