J Interactive Mar
Introduction
Journal of Interactive Marketing, 59(2)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance
—Fotis Efthymiou, Christian Hildebrand, Emanuel de Bellis, and William H. Hampton []
Surprising Consequences of Innocuous Mobile Transaction Reminders of Credit Card Use
—Jikyung (Jeanne) Kim, Yeohong Yoon, Jeonghye Choi, Hang Dong, and Dilip Soman []
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement
—Heather Johnson Dretsch, Amna Kirmani, and Josh Lundberg []
The Effects of Comparative Reviews on Product Sales
—Min Zhang, Yuzhuo Li, Lin Sun, G. Alan Wang, and Jiangang Du []
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective
—Abhi Bhattacharya, Stacey Robinson, Satadruta Mookherjee, and Herman Blöte []
Conversion in Music Streaming Services
—Rouven Seifert, Janis Denk, Michel Clement, Michael Kandziora, and Janek Meyn []